The Weather Network

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Creative Lead

The Weather Network is one of the largest weather companies in the world and they came to us to help them rethink their online experience, their brand expression and their advertising model.

I worked closesly with the strategy team to develop an approach that helped customers experience The Weather Network in a completely new way, putting the vitality and ever changing nature of weather front and center, as well as letting customers customize thier experience to receive weather news, branded content and choose widgets specific to their lives.

This strategic approach and creative direction would ultimately lead to advertising streams that were driven by personal data and which changed based on a customers interests.