Ferrari GT & Sport Cars Launch Project

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Click to see a video of the Ferrari Site

Creative Lead

Ferrari was interested in making their Ferrari Sport and GT site experiences something worth talking about whether you were a serious customer considering a new Ferrari or just a fan who romanticized their cars.

Our approach was to create a parallax experience that put the cars front and center and enabled customers to unwrap the car from the body outside to the interior details of the engine.

Interspersed in each cars storyline was an interactive feature that allowed for deeper exploration of the car’s design, style, innovation and technology.