Great book I just finished reading. The art of selling and winning new business. This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast who did well in the ad business. He uses examples from the O.J. Simpson trial, advertising competitions and London’s pitch to host the 2012 Olympics. (The city won and the story behind the contest is compelling.) Steel’s suggestions can help you break the mold that constrains your presentations. getAbstract finds this book practical for anyone who wants a new perspective on developing presentations. People in advertising will find it especially enjoyable and useful.